Artistry
Skincare

Latest, Must-Have Skincare, Makeup and Fragrance Products

Artistry Skincare are healthy new beauty products from Amway. They are Nature’s plant-based skin care products amplified by science to deliver consumer healthiest-looking skin ever. They’re pure, safe, and effective from seed to skin. Every Artistry product be formulated according to the Artistry Clean Guidelines with pure and safe ingredients. They are committed to the peace of mind of everyone who uses their products.

Artistry Skin Nutrition skincare represents many skin care products face creams balancing, firming, Renewing solutions. All Products were created by harnessing the power of plants AND the power of groundbreaking skin research. Together, they deliver complete nourishment, restoration, and healthy-looking skin.

Getting Product Visibility

Most 18–30-year-old women don’t know the Artistry brand of products well enough to advocate for them or have the time to try them unless recommended. There are more than 70,000 businesses that sell beauty products in the United States which may drive some women to stay with their current beauty routines and retailers. Simultaneously, our target is being told that she needs to invest in herself, and that beauty is self-care. This is difficult for our on-the-go target because it feels like we’re asking her to add another thing to her already cramped schedule that may or may not work for her.

Giving Artistry Studio Skin Space to Shine on Social

Artistry Studio Skin needed to enable their target customer to make the most of her already limited time. So, we repurposed her daily skincare routine as an opportunity to reflect, center and prepare to take on the world. To reach our audience where we knew they were already consuming media – on social – we did a complete social takeover. Across Instagram, Facebook, and Twitter, we archived any previous posts and reskinned all profile pictures and bios to Artistry Studio Skin branding. This enabled us to get the brand in front of consumers and give our posts a moment to stand out across our social feeds.
To facilitate authentic product reviews in the beauty, wellness & lifestyle space, we developed relationships with a variety of paid and unpaid influencer partners that spanned across several content creation verticals. Our tiered influencer approach allowed us to accomplish multiple campaign goals: build buzz for the product line, drive awareness of virtual event and generate influencer created content.

Content that Passes the Right Message

By prioritizing content creation and content ownership, we were able to extend the longevity of influencer partnerships and increase ROI. Our partners included Content Creators for creation of assets for brand usage on owned channels. Leveraged for high engagement driving content like giveaways, product launch information & virtual event amplification. Product review & UGC driver through the distribution of branded product mailers to up-and-coming influencers. we partnered with 10 experts around the country to curate exclusive content that perfectly reflects the Artistry Skin Studio product line. we created several “drops” on our social channels, slowly revealing the skincare line and giving away prizes to lucky winners.

Significant Increase in Users and Designing a Better World

From our social reskin to our media planning, we exceeded every single client and Areto benchmark set forth. There was a tremendous growth of sale and visibility of the new beauty product in the market that made consumer re-centered, energized, connected and ready to let their glow show. Our initiatives helped a global giant engage most 18–30-year-old women on a personal level to try new skin product and they are all more than satisfied with new brand.