Poshdivah
Clothing

Luxury Clothing for Women

Poshdivah is a pregnancy fashion sportswear brand founded in 2017.

Designed for Mom to be for comfort and style! The design was inspired by the passion for sports and healthy living. They focus on fit, comfort, quality, and performance. Poshdivah is the most fashionable, innovative, and comfortable pregnancy sportwear clothing.

They can also be worn for yoga or gym, as well as meeting up with their bestie for coffee.

Challenge

American women have an endless amount of fashion options. J. Crew. Anthropology. Banana Republic. Ann Taylor and endless brands. However, with a little primary research, Areto learned one very important thing about the fashionable pregnant female: while she is interested in fashion, she is not a slave to trends and will choose clothing that fit her individual style and make her feel happy. This presented the perfect opportunity for Poshdivah, a China-based clothing company for pregnant women known for their maternity workout variety clothing. They wanted to break into the U.S. market and hired Areto to better understand the U.S. women’s wear shopper and revitalize the way they were spending their marketing dollars – moving from catalogues to custom connections.

As a less well-known clothing brand in the U.S market, Poshdivah was arriving to the party late – fashionably late that is. Therefore, Areto needed to make a big, colorful splash in the women’s clothing market and list them on biggest online store Amazon and boutiques.

Breaking into the US Market in Style

To assess where we stood, we evaluated the current state of Poshdivah brand health, as well as competitive brands, to identify purchase intent and brand perception. We tried to deeply understand what drives and motivates key consumer’s purchase decisions and emotional connections to pregnancy fashion brands in the category.

Based on our knowledge of the audience, before listing on amazon we focused on ways to bring the brand’s unique approach to color and patterns to life, demonstrating that a colorful attitude gives you a head-start on happiness.

Enter: The Areto Management Creative Services Team

We got to work on Poshdivah’s product catalog to fully optimize their listings, Areto process the correct approvals, using the correct product identifiers, submitting the required documents, and making sure all fields needed by Amazon were filled in correctly because launching a new product is challenging

We had to do full account management from listing the product to be on the top search result on amazon. Our expert team got to work on their product catalog to write their description with presentable high-definition photos of the product that can speak the product itself. We used reliable and reputable AI software and methods to optimize the listings and the development of the launch strategy. Our listing optimizations include writing titles, bullets, and descriptions, keyword research, and infographic design that resulted in not only improving search visibility but click-through rate & conversion rate to overall, generate more sales. We do this by brand registry, optimizing A+ content, product description, product titles and every possible way the product can be on top of search result.

Sales, More Sales and #1

Areto successfully launched Poshdivah on amazon. we started seeing instant results. After just 30days of partnering with Areto Management, the owner of Poshdivah noticed some major changes in their account… Not only they got listed on amazon but within 6-month period, their product overall sales grew by 200%, while increasing profitability by 40%. On the flipside, they saw such an unprecedented surge in sales that they were actually sold out of most items, our close attention to the campaigns has proven to be extremely effective for Poshdivah.

Our Amazon advertising specialists tested and fine-tuned the keyword phrasing and dynamic bidding options for Poshdivah. Not only did our new strategies increase sales, but it also decreased ACoS so that the owner was making more money per sale. Our expansion process targeted the best converting keywords while cutting off spending where it was wasted.