Survive
Ware

Sponsored Display Ads, SEO, A+ Listing

Surviveware Survival first aid kits are a must for Outdoor Preparedness. They are well known first aid kit for campers. They wanted to regain their lost market share on amazon and offered Areto to help them and increase their sales

Category

First Aid Kits, Camping Gear, Household Goods

Target Markets

United States, Canada, Mexico

Number of Products

18 Products

Monthly Sales

$6M/year- total sales

SURVIVEWARE

Quality Products for Backpackers and Campers

How Survive ware Leveraged Amazon DSP to Re-engage Past Customers & Regain Lost Market Share.

surviveware banner
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Display Sales
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SURVIVEWARE

Complete Platform
Account Management

Areto Assisted Surviveware with DSP Advertising’s Powerful Retargeting Capabilities

Brand Overview

Surviveware is Where Backpacking and Camping Meet Preparedness

If you an outdoor person and love to hike or if you’re particularly accident-prone, you’ve probably need Surviveware. They make first-aid kits that stand up to the toughest conditions known to man. It is a premium First Aid Emergency Medical Kit for Trucks, Cars, Camping, Office and Sports and Outdoor Emergencies. It helps care for minor wounds, cuts, scrapes, and burns.

Surviveware's Challenge

Challenge

Surviveware had been working with Areto on their PPC advertising since 2020 and had seen success with Sponsored Display Ads. They wanted us to find more ways to target off-Amazon audiences and bring them back to Amazon.

Like most Amazon stores, Surviveware was missing out on opportunities to bring back shoppers who previously viewed their pages but left Amazon before they purchased their product.

Most people will browse first before they buy, but that mean we need to find a way to keep their products on top-of-mind—even after shoppers leave the site. It is very challenging at amazon where thousands of products are listed.

Areto Strategy

Ads for Visibility, Growth and Retention

After working with Surviveware on their Sponsored Display Ads and helping them find success with off-Amazon ad placements, we knew the next step had to be Amazon DSP.

Amazon DSP (demand-side platform) is a powerful programmatic ad platform that allows us to precisely target audiences wherever they are across the internet and bring them back to Amazon.

Typically, Amazon offers managed DSP services for a minimum monthly ad spend of $35k. For family-owned and operated businesses like Surviveware, that price tag meant that Amazon DSP was never a serious consideration for them in the past.

As We are one of few agencies approved by Amazon to use their demand-side platform, Areto lets clients dip their toes into DSP for as low as $5k/month in ad spend, which, as you’ll see, worked out perfectly for Surviveware.

Sales Boost

The Results

After becoming a Areto Management Partner, the owner of Surviveware. was thrilled to find his profitability significantly increased.

Over that one-month period, we drove more than $64k in sales. With only a $6k ad spend (much lower than the $35k/month commitment that Amazon’s own DSP management service requires), that’s a 10.4X return on ad spend!

Just over 70% of total sales were new-to-brand! That’s thousands of new customers who, with the help of DSP’s unmatched retargeting capabilities, know just where to go the next time they need to restock their first-aid kit or prep for a new adventure. There was no need to worry about losing potential customers who leave their product page because they know that their Amazon DSP retargeting campaigns will bring those shoppers back soon!

Now, we will be assisting Surviveware in the launch of several new products so they can leverage fresh sales opportunities and rise above the noise of this crowded niche.